Leafly

Sr. Technical SEO Manager

October 2019 – Present

Developed strategy to reverse dramatic loss in organic traffic from major website redesign, launched 1 week prior to my start date
- Redirect strategy for migrated directories
- Implementation of hreflang tags across US and Canadian sites
- Dynamic page title and meta-descriptions template updates
Set-up and manage SEMRush keyword tracking and reporting of over 24K keywords
- Local tracking
- Featured snippet opportunities
- Competitive analysis
- Weekly reporting
Audit strain database to look for error, duplicates, aka duplication, and strain name search volume evaluation
Manage site crawling
- SEO audit looking for week over week changes to critical elements
  - Indexability
  - SEO meta-data
  - Hreflang tags
  - Structured data
Craft, test, and implement JSON structured data for FAQs, HowTo, Recipes