Leafly
In October of 2019, I was recruited into Leafly by a former Nordstrom Vice – President to manage their SEO, which was being brought in-house. It was exciting to be a part of a new, burgoening, industry.
Responsabilities and accomplishments
Sr. SEO Manager, Strategy & Tech
October 2023 – Present
- Weekly and monthly presentation of organic traffic and analysis
- Analysis of Google Algorithm Updates
- Changes to keyword classifications
- Layout changes
- Effects on ranking and traffic
- Keyword opportunities and search volume research
- Add and update custom metadata, copy, and FAQ via a CMS
- Recommend new product category taxonomy, departments, filters, and content
- Recommend new retail map taxonomy, filters, and content
- Analysis of historic strain traffic, current trending, and the impact of new strains
- Strain database auditing to look for new strain gaps, errors, duplicates, and updates
- Provide recommendations and guide contractors to implement needed updates
- Competitive analysis : ranking, technical differences, content differences
- Continue with Technical SEO responsibilities outlined below
Sr. Technical SEO Manager
October 2019 – October 2023
- Weekly and daily SEO auditing using scheduled crawling and alerts
- Create tickets in JIRA with user stories and acceptance criteria; shepherd tickets through grooming, development, testing, to launch
- Requirements for organization, local, product, review, FAQs, how-tos, and recipes schema
- SEO support and testing for frontend and backend migrations including redirect strategies
- Dynamic page title and meta-descriptions template updates
- Requirements for connecting page groups to a CMS for custom overrides of dynamic content
- WordPress support including troubleshooting, bug fixes, and some publishing duties
- Monitor and troubleshoot issues with Core Web Vitals
- Periodic full site auditing
