Sr. SEO Manager

Enterprise Level Ecommerce, Technical SEO, and Content

Project Managment

Strategy, Planning, JIRA, Sprints, Grooming, Working with Devs

Technical SEO

Auditing, Alerting, Crawlability, Dynamic Pages, Schema, CWVs

On-Page SEO

Keywords, Metadata, Custom Content, Inlinking, Localization

SEO Reporting

WoW and MoM changes, Tableau, GA4, Search Console, Excel

Career History

Leafly

Organic traffic increased from 4.5M to over 8M clicks/month. Algorithm changes required new strategies and opportunities.

Nordstrom

Organic traffic increased from 9M to over 18M clicks/month and SEO sales increased from $730M to over $1.5B annually.

Sierra Trading Post

Worked my way up from picking orders to designing and managing what would become a +$200 million per year website.

Freelance

My first website was to feature my etchings. I’ve gone on to build and update websites for family, freinds, and small businesses.

Testimonials

Woo is a key part of the SEO team because of his technical SEO knowledge, proactivity, positivity, and genuine curiosity that drives his love for problem solving. The SEO team is lucky to have a skilled and dedicated team member.
Katie LaFetraDirector SEO & Product
Leafly
There are few people in the industry as knowledgeable about retail SEO as Woo. He brings over 20+ years of experience from the launch of eCommerce to the most advanced SEO web and store strategies around to the table… I would highly recommend Woo as he’s personable, knowledgeable and fun to work with.
Theo StewartSr. Manager of Growth
Avalara
Stephan has a great eye for spotting SEO opportunities… who can expose every nook and cranny of your site to search engines… He also has a great talent for distilling big data sets into actionable metrics. Woo brings a wealth of knowledge, as well as his affable personality to every meeting. He’s a pleasure to work with every day.
Gerard GravalleseDirector of Customer Acquisition
Neighborhoods.com
Stephan has a great grasp of eCommerce concepts. He combines a creative and visionary approach with the attention to details that is necessary for successful project completion. A very strong team leader.
Jeff WhiteSenior Consultant
Phoenix Systems Group
Stephan is extremely articulate and his diverse work experience at Sierra Trading Post has provided him a good business background. He is creative and thinks outside the box when coming up with solutions to problems or revenue opportunities.
Ken WalterVP Strategic Initiatives and Continuous Improvement
The TJX Companies
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Thank you for your consideration

Experienced managing technical and on-page SEO programs for enterprise level websites; from keyword research to driving large-scale SEO projects across multiple departments, my skills are up to date and have proven effective for increasing visitors and sales.

My experience has given me a solid understanding of auditing, crawling, dynamic page creation, data-feeds, content management systems, analytics, forecasting, local listings, e-commerce, numerous software applications, and most importantly – working with developers.

To go with my well-rounded background; I am sincere, honest, hard-working, fun, friendly, and very well-mannered. Please do not hesitate to contact with me questions, comments, or new opportunities.

Thank you again for considering me for any open role or project.

Sr Technical SEO Manager