Leafly

October 2019 – Present

• Weekly and monthly reporting and analysis of organic traffic
• Weekly and daily SEO auditing looking for changes to critical elements using scheduled crawling and Google Search Console
• Create tickets in JIRA with user stories and acceptance criteria; shepard tickets through grooming, development, testing, to launch
• Monitor and troubleshoot issues with Core Web Vitals
• Provide requirements for organization, local, product, review,  FAQs, how-tos, and recipes schema
• SEO support and testing for frontend and backend migrations including redirect strategies when needed
• Strain database auditing to look for new strain gaps, errors, duplicates, aka duplication, and strains that need updating
• WordPress support including troubleshooting, bug fixes, and some publishing duties
• Keyword opportunities and search volume research
• Dynamic page title and meta-descriptions template updates
• Monitor and troubleshoot issues with Core Web Vitals
• Competitive analysis – technical and content