Leafly

Sr. Technical SEO Manager

October 2019 – Present

  • Developed strategy to reverse dramatic loss in organic traffic from major website redesign, launched 1 week prior to my start date
    • Redirect strategy for migrated directories
    • Implementation of hreflang tags across US and Canadian sites
    • Dynamic page title and meta-descriptions template updates
  • Set-up and manage SEMRush keyword tracking and reporting of over 24K keywords
    • Local tracking
    • Featured snippet opportunities
    • Competitive analysis
    • Weekly reporting
  • Audit strain database to look for error, duplicates, aka duplication, and strain name search volume evaluation
  • Manage site crawling
    • SEO audit looking for week over week changes to critical elements
      • Indexability
      • SEO meta-data
      • Hreflang tags
      • Structured data
  • Craft, test, and implement JSON structured data for FAQs, HowTo, Recipes
  • Track and report on issues with dynamically generated structured data and core web vitals