E-Commerce / Marketing Manager

April 2015 – Aug 2015

• Managed the end to end SEO strategy and defined a roadmap for growth through content/keyword gap analysis and technical changes to site
• Revitalized affiliate marketing program while reducing costs and created product feeds to
  • Google Shopping and affiliates
• Managed all troubleshooting and development. Set up products, subscriptions, promotions and tracking codes for Google, Bing, Facebook, and affiliates along with MailChimp integration. Customized transaction based emails. Added email sign-up boxes, links to Google Reviews, blog posts, copy, and images
• Increased sales by 138% from April 2015 – June 2015
• Built Website for Sister Company using WordPress: SumerianBrewingCo.com